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Chelsea announce £40m Infinite Athlete shirt sponsorship deal

New logo will be shown for first time in Women’s Super League, before men’s team wear new kits on Monday – but fans must wait to buy theirs
Chelsea will finally have a front-of-shirt sponsor when they face Fulham on Monday night after the club officially announced their £40 million deal with Infinite Athlete – but it remains unclear when fans will be able to buy a shirt with the logo on it.
Chelsea have played their opening eight games of this season without a sponsor on their shirts and have been selling their new kit for this campaign without a logo on it.
The club is yet to set a date when fans will be able to buy shirts with the Infinite Athlete logo on, but the men’s team will display it live on television against Fulham after the women have in their Women’s Super League opener against Tottenham Hotspur on Sunday night.
Chelsea’s deal with Infinite Athlete, which is understood to have been negotiated directly by the club’s owners, is believed to be worth at least £40 million for the season. The partnership is expected to last past this campaign, but could take on a new form in future years.
Infinite Athlete was only launched in August after Tempus Ex Machina, with whom Chelsea signed a seven-year product partnership in April, acquired Biocore.
Co-founder of Infinite Athlete Charlie Ebersol said: “Debuting our new global entity – Infinite Athlete, to the world on football’s premier global stage, and on the front of the legendary Chelsea FC kit is a great honour and we are humbled by the opportunity to be able to continue this journey alongside the best in the world.”
Chelsea’s statement announcing the deal added: “Fans will be able to buy the 23/24 match and replica kits with Infinite Athlete branding on from official club outlets and selected retailers in the near future.”
Chris Jurasek, Chelsea’s chief executive, said: “We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership.”
Sports News
MNU VS CHE: 4-2-3-1 Pochettino strongest possible IX that could help Chelsea defeat Man Utd

Today’s Premier League match between Manchester United and Chelsea at Old Trafford is sure to be exciting. There isn’t a distinct favorite for this forthcoming matchup because both teams have shown inconsistent play this season.
Manchester United hopes to win against Chelsea after suffering an awful defeat to Newcastle United. Chelsea, on the other hand, is hoping to keep up their current winning streak in the Premier League by thrashing Manchester United in their next game.
4-2-3-1 Pochettino predicted starting IX
Goalkeeper: The Spanish international Robert Sanchez is expected to start in goal
Defenders: Benoit Badiashile, Levi Colwill, Thiago Silva, and Reece James make up Chelsea’s defense. Reece James is anticipated to start the next game, Despite his red card suspension that kept him out of the match against Brighton.
Midfielders: Cole Palmer, Moises Caicedo, and Enzo Fernandes are midfielders. As Conor Gallagher is out due to suspension, Cole Palmer will fill in at offensive midfield, with Enzo Fernandes and Moises Caicedo handling additional roles in central and defensive midfield.
Forward: Raheem Sterling, Armando Broja, and Mykhailo Mudryk are the forwards. Nicolas Jackson, who has been struggling, is replaced by Armando Broja, with Raheem Sterling on the right wing and Mykhailo Mudryk in his standard left wing position.
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Confirmed Chelsea line up vs Newcastle: Lesley Ugochukwu replaces Moises Caicedo as Palmer start with Gallagher in Midfield #NEWCHE

Mauricio Pochettino makes two changes to his Chelsea team for today’s game at Newcastle.
Benoit Badiashile comes in for his compatriot Axel Disasi in the heart of defence, while Lesley Ugochukwu replaces Moises Caicedo.
Otherwise, it is the same starting XI that began the 4-4 draw against Manchester City prior to the international break
That means Reece James, Thiago Silva and Marc Cucurella join Badiashile at the back, ahead of Robert Sanchez. Enzo Fernandezand Conor Gallagher continue in midfield, with Raheem Sterling and Cole Palmer supplying the width in attack, either side of Nicolas Jackson.

Caicedo and Levi Colwill, who was injured during the recent break, are among those named on the bench.
Alexander Isak returns for Newcastle after injury, but there is no Sean Longstaff.
Chelsea: Sanchez; James (c), Thiago Silva, Badiashile, Cucurella, Enzo, Ugochukwu, Gallagher, Palmer, Jackson, Sterling
Subs: Petrovic, Colwill, Disasi, Maatsen, Caicedo, Matos, Madueke, Mudryk, Broja
Newcastle: Pope, Livramento, Lascelles (c), Schar, Trippier, Guimaraes, Miley, Almiron, Joelinton, Isak, Gordon
Subs: Dubravka, Gillespie, Karius, Dummett, Ritchie, Diallo, Murphy, Ndiweni, Parkinson
Referee Simon Hooper
Sports News
How Palmer and Reece James Have Complemented Each Other in Chelsea’s Lineup This Season

Reece James just returned to action for Chelsea this season after recovering from an injury that kept him on the sidelines for weeks but the synergy between the Chelsea Skipper and Cole Palmer has emerged as a pivotal factor in Chelsea’s recent impressive performance.
Their relationship on the pitch showcases a dynamic partnership that has been significantly impacting the team’s overall performance.
One key element of this collaboration is the strategic placement of Cole Palmer in the middle, operating behind the striker.
This positioning capitalizes on Palmer’s unique skill set, acknowledging that he may not possess the blistering pace or sheer physicality to excel in isolated one-on-one situations with defenders.
Instead, Palmer’s strength lies in his ability to receive the ball on the half-turn, exhibiting clever passes that ignite the team’s attacking prowess.
Palmer’s fluid style, characterized by his adept use of pockets and floating movements, creates a symbiotic relationship with Reece James.
James, a versatile right-back, benefits from Palmer’s strategic play by having the freedom to occupy the wing.
This tactical understanding not only maximizes Palmer’s strengths but also amplifies James’s impact on the game.
What becomes evident in this partnership is Palmer essentially playing as a number 10, operating in a role that aligns with his capabilities and enhances the team’s attacking dynamics.
By strategically placing Palmer in a central position, Chelsea leverages his playmaking abilities, allowing him to orchestrate the flow of the game and provide crucial link-up play between the midfield and the strikers.
The tactical harmony between Palmer and James is not just about individual brilliance but also about how their styles complement each other seamlessly.
Palmer’s intelligent movements and distribution empower James to venture forward with confidence, creating a fluid and dynamic attacking unit for Chelsea